Inter sign an €85m ($100 million) deal with Zytara and DigitalBits. It is a multi-year product partnership deal. This deal will help Inter to open up to a more digital audience. So, It will bring them closer to different age groups and help them to establish themselves as an icon of culture and innovation along with the sport. With this deal, Digital Bits are Inter’s Official Global Crypto currency partner. Also, Zytara are now their Official Digital Banking Partner. This deal shows Inter’s desire to accept continuous change.
Zytara are going to work with Inter to develop their mobile app which is available on Google play store and App Store. Zytara will put their digital first banking which will give a great branded experience to the users. Also, it will give an option to the users to log in to their Zytara account via Inter Milan app. This will also help the users to access to crypto-based products. This app will be the key to get the Inter’s home match tickets. Via this app, Inter feel that they will be able to connect with more fans globally.
Inter Milan sign an €85m deal with DigitalBits and Zytara
Inter Milan are ready for innovations and will use Digital Bits which will accept XDB crypto currency for payments of tickets, in Inter’s online store and in physical retail stores in Milan. The partners will also create digital player cards and digital collectables for the global audience.
But, as a part of the deal, the Digital Bits brand will be Inter’s sleeve partner. The logo will be printed in all Inter kits. Corporate CEO of Inter, Antonello said that this deal will show Inter Milan’s desire to new changes and will set a global standard for technological excellence. Also, this deal will help Inter to reach younger and digital savvy audiences.