New Inter Milan badge revealed. It extols the club’s basic values and reinforces its bond with the city of Milan. The launch of the new logo, which will be in use from the 2021/22 season, gives a narrative that plays on the initials of the club’s name, I M, from Internazionale Milano. Also, it harnesses the English expression “I am”. Inter has moved to refresh its visual identity to open up to an audience that is increasingly digital and sensitive to aesthetics. This will help them reach global targets and different age groups, and establish themselves as an icon of culture as well as sport.
The main aim is to make the Inter brand relevant beyond its fan base. Hence the logo is minimalistic. This will allow a younger and international audience to identify Inter on a personal level. It provides the values of inclusion, style and innovation that have characterized Inter since its foundation. The new logo is similar to the current one. The letter I and M are in the center making it look more clear. This new logo was leaked in the last month.
New Inter badge revealed and is inspired from the roots
The evolution draws a great deal of inspiration from the club’s roots. The basic values of Inter remain front and center. This preserves the historical and emotional spirit with which its most loyal supporters identify. While it also makes a bond with the city of Milan. This bond is about more than Milan being the home of the club. Since Inter also embodies the city’s values. Which is the spirit and the predilection for innovation and change, without betraying its essence.
The new logo is a modern reinterpretation of the club’s historic symbol. It also maintains the continuity with the original version. From today, the exclusive IM Collection is available on the official Inter store.